One can even argue that she has constantly been progressive beyond her time: Barbie ran for President in the 90s before a woman had ever made it onto the ballot. Since her release, Barbie has held over 200 jobs, including doctor, astronaut, and computer programmer. Her slogan has always been “You Can Be Anything, ” and the company doesn’t take this statement lightly. However, it is unfair to discredit Barbie so quickly without considering what she truly stands for. Here is an artistic rendering of Mattel’s third film ‘Barbie in Swan Lake,’ which served as a stepping stone for their long line of ballet inspired films.
Granted, while Max’s “Not Your Barbie Girl” is a song that celebrates the “girl boss” in every woman, she is still portraying Barbie as a pushover. Both songs carry negative connotations with one objectifying her and the other excluding her from the definition of success. On the other hand, “Not Your Barbie Girl” by Ava Max is a revamped version that rejects Barbie in direct contrast to a strong, independent woman. Songs like “Barbie Girl” by Aqua belittle her as a mere “play-thing” that will bend over backward at a man’s will. Through speech, tabloids, and movies, society has rebranded her into a conventionally attractive woman who lacks personality and intelligence, to the point of being a sex symbol. She’s been at the center of numerous controversies regarding her lack of diversity, promotion of unrealistic body standards, and reinforcement of a sexist mindset. Mattel has sold over 1 billion dolls since her debut, but the toy company has struggled to withstand the test of time as our societal norms have changed.īarbie has as many critics as she does fans. Known for her iconic blonde hair, blue eyes, bikini-ready body, and love for fashion, Barbie has been the face of the toy industry for 60 years. Barbie is a household name, even for those who never owned the doll.
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